On Sunday, the failing beer business Bud Light sponsored the Toronto Pride parade, where nude men marched down the street while families watched from the sidewalks.
Girls in shorts and brightly colored Bud Light shirts danced to music on a float decorated with Bud Light signage during the annual event. The hostility the firm received after partnering with transgender TikToker Dylan Mulvaney continues.
The corporation reportedly funded an “all-ages Pride event” in Arizona weeks before, so this choice makes sense. The company’s stock dropped 27 percent in mid-June as the fallout from its contentious association with trans-TikTokerer Dylan Mulvaney continued to hurt business.
This is a steeper decline than the 24.4% dip seen in the week ending June 3. Sales of Anheuser-Busch’s other US brands have also dropped significantly since the scandal began, including Budweiser, Michelob Ultra, and Natural Light.
Beth Basich of The Post Millennial took footage of the Pride Parade on Sunday, showing scores of people walking in the streets in front of youngsters whose families had come to the celebration. Naked guys with pride flags painted on their bodies rode down the street in Seattle, waving to crowds of people, including many children, in a graphic video recorded by a Post Millennial employee. Millions of New Yorkers participated in the city’s annual pride march on Sunday.
Bud Light Canada, an official sponsor of Pride Toronto for the past decade, has announced that the festival’s logo and colors would be prominently displayed on the beer’s cans going forward.
In addition to designing particular cans of Bud Light beer to celebrate the agreement, the corporation donated $100,000 to groups throughout Canada that provide services to the LGBTQIA+ community. Bud Light’s controversial commercial campaign featuring Dylan Mulvaney has prompted conservatives to boycott the company’s products.
In April, the brewer put the two executives in charge of the collaboration on leave: Alissa Heinerscheid and her superior, Daniel Blake. The transgender influencer’s supporters said the firm had abandoned them. Anheuser-Busch, the maker of Bud Light, also owns Grupo Modelo, a Mexican lager that has overtaken Bud Light as the best-selling beer in America since the ad campaign began.
Marketing head of Anheuser-Busch, Marcel Marcondes, recently spoke about the value of knowing and appreciating one’s customers.
The necessity of community building and establishing genuine connections with customers was a theme he repeatedly returned to.
