To any casual observer of American politics, it should come as no surprise when the statement is made that the United States has been engulfed in a national cultural war for many years. Indeed, these tensions and the overall polarization of the environment in the country continue to worsen with each passing day. Thus far, this “cold” conflict has not been limited to the political arena alone; in truth, just about every aspect of conventional life in the country has been affected. In the capitalist modern culture of the country, corporations have often played central roles in the conflict. In June of 2022, Anheuser-Busch and its parent company InBev made media waves after promoting transgender activism on their Bud Light cans. The company was injured catastrophically in financial terms due to this decision and lost over $400 million. The beer Bud Light was as a consequence dethroned as the nation’s best-seller, and hundreds of employees were laid off.
Quite similarly, the well-known retail giant corporation Target experienced noticeable sales declines over the summer after promoting LGBTQ causes and releasing Gay Pride themed children’s clothing. In bizarre circumstances, swimsuits designed for transgender persons were released and appeared in sizes meant for children. These products come at a time when a heated debate surrounding transgender education for minors’ rages in communities around the nation, most notably in New Jersey. While Republicans in the state had hoped to make this issue a key centerpiece of their campaigns and attempted to utilize the energy to achieve success in state elections, they floundered miserably and were crushed on election day 2023.
In a recent lawsuit, the ACLU (American Civil Liberties Union) has requested that the Supreme Court strike down a Tennessee state law which prohibits transgender (or gender transformation) surgeries and hormone procedures for children. 21 states have enacted legislation over the last three years that prohibit such procedures from occurring when children are involved.