Trump to Unveil Sons’ Crypto Platform After Pledge to Make U.S. “Crypto Capital”

Former President Donald Trump will reportedly deliver a series of remarks soon regarding the future of cryptocurrency, his plans for it if he wins the White House again, and the official launching of a cryptocurrency trading platform started by his two eldest sons, Donald Trump Jr. and Eric Trump.

On Monday, Sept. 16, Trump will deliver remarks live from his Mar-a-Lago estate in Florida specifically addressing the future of cryptocurrency in America as well as announce the launch of World Liberty Financial, a company directed by his sons. The speech will come just 50 days before the election in November, yet Trump will use some of his remaining time to campaign to promote personal business interests.

Trump is known to mix the political with business, especially while campaigning. So far, he’s marketed everything from a photography book documenting his first term in office and sneakers to Bibles branded with the Trump name.

World Liberty Financial also isn’t the Trump family’s first venture into the blockchain (the digital ledger that records crypto transactions). The former president has already released multiple series of collectible NFTs (non-fungible tokens), which are basically digital trading cards, each tied to a unique piece of code that verifies authenticity and ownership.

In a video posted on social media on Thursday, Sept. 12, Trump said that his campaign will embrace “the future with crypto” and leave “the slow and outdated big bands behind.” Although the former president used to oppose crypto while he was in office, he’s since changed his mind, making it part of his 2024 campaign and promising to transform America into the world’s “crypto capital.” Critics believe Trump will use the federal government to enrich his family in this area, while crypto-enthusiasts welcome the news as a sign of an oncoming boom if he wins in November.

Trump suggests that the US government should establish a strategic reserve for the most popular cryptocurrency: Bitcoin. He’s also promised that he would block any form of Central Bank Digital Currency issued by the Federal Reserve, which many fear would eliminate hard cash entirely and usher us into a society run totally on digital currency.