Being alone may cause health problems.
A “Säg hej!” campaign has been initiated in Luleå, Sweden, to address the issue of post-pandemic isolation.
An American health expert likened being alone to smoking fifteen cigarettes daily, while the World Health Organization (WHO) deemed loneliness a “global health issue.”
Ads urging people to greet each other in little ways are part of the initiative’s effort to foster warmth and community. This initiative follows the COVID-19 epidemic, when individuals could not participate in many social activities. Approximately 45 percent of the population aged 16 to 29 in Luleå has reported suffering from different issues related to loneliness, exacerbated by the absence of sunshine during winter.
The campaign aims to make the neighborhood friendlier since loneliness may negatively impact people’s physical health in the long run. According to the initiative’s stated goals, culture, recreation, and sports will help make the city a better place to live. A sense of community and mutual aid are critical to the campaign’s goals. Students who have struggled with feelings of isolation due to the pandemic, problems, or other social changes are the target audience for this program.
According to recent statistics from the Office for National Statistics (ONS), the Campaign to End Loneliness found that just under 10% of individuals aged 16–29 reported experiencing feelings of loneliness on a frequent or constant basis. Chronic loneliness increased during the epidemic and remained elevated after that, affecting people of all ages. Professor Andrea Wigfield of Sheffield Hallam University’s Centre for Loneliness Studies posits that social media contributes to loneliness’s subjective, unpleasant emotion.
During Sweden’s six months as the EU Council’s rotating president, the country’s ministers have outlined their health policy plans, including initiatives to fight the sadness and the implementation of the European Health Data Space.
Sweden has stressed the need for a coordinated strategy, highlighting the need to keep the lines of communication open and work together at the EU level; the European Parliament is an evident and vital partner in this endeavor.