Fox News reported on Monday that Kohl’s is the latest large retailer to buy itself a cartful of controversy from buyers, with some expressing concern that Kohl’s is pushing LGBTQ items to newborns and children.
Along with Anheuser-Busch, Target, and The North Face, Kohl’s has recently been the target of widespread outrage and demands to boycott. In honor of Pride Month, Kohl’s has introduced a “Baby Sonoma Community Pride Bodysuit set” for infants aged 3, 6, and 9 months.
The onesie depicts a family consisting of a lesbian couple, a dog, and three children, one confined to a wheelchair. In the picture, one of the adults is flying a progressive pride flag.
Other items from Kohl’s Pride collection that have come under criticism include a “Love Is Love” banner, candles, towels, pillows, bibs, shorts, and shirts reading “Be Proud” and “Ask Me My Pronouns.”
Fox News states that on Sunday, the Twitter account “End Wokeness” featured many photographs of Kohl’s products with the statement, “Looks like Kohls didn’t learn a thing from Bud Lite and Target.”
Morgonn McMichael, a contributor to TPUSA and a prominent member of Generation Z, posted a video in which he called the store’s transgender-themed products “disgusting” and accused the company of engaging in “blatant virtue signaling” to sell “transgender ideology” to young people.
Over the past year, the organization has faced several challenges. Kohl’s shares dropped over 21% in July 2022 after the company disclosed a deal to be bought by Franchise Group had fallen through and that revenues were expected to deteriorate due to a downturn in consumer spending.
After receiving threats against its workers in response to its Pride Month campaign, Target removed portions of its selection last week. The company’s market value dropped by $10.15 billion as the public turned to its LGBTQ-friendly childrenswear brand and its swimsuits with construction that easily allows a boy to tuck their penis away when pretending to be a girl.
After a rough month in which HSBC analysts and Bud Light sales downgraded its stock dropped by 28% due to a contentious association with transgender influencer Dylan Mulvaney, on May 21, Anheuser-Busch notified distributors that the business would buy back unsold cases of the beverage.