Google Says They Might Can Services For Small Businesses If They Don’t Get Their Way

(FiveNation.com)- Google’s empire is being threatened by various lawsuits that seek to break up its monopoly. In response, the big tech company is trying to garner support from small- and medium-sized businesses for their cause, by threatening a fallout.

On Thursday, Axios reported that Google sent a warning to some of their customers that if anti-trust bills that are targeting them and other big tech companies are successful in being passed and enforced, the services that smaller businesses rely on could be jeopardized.

In early October, many Republican and Democratic legislators in both chambers of Congress said they would support new regulations and restrictions on tech companies such as Facebook, Apple, Amazon and Google.

There aren’t many other companies that are on the side of these big tech companies, so Google is trying to gain some followers from some of their customers.

Axios reported that this week, Google emailed some of the businesses that use their analytics, advertising and free business profile tools, claiming that antitrust bills being proposed in the House and Senate could “cost your business time and money.”

A spokesperson for Google then followed that up by commenting to Axios:

“We’re concerned that Congress’ controversial package of bills could have unintended consequences, especially for small businesses who have relied on digital tools to adapt, recover and reach new customers throughout the pandemic.”

Google is claiming that if they were forced to separate parts of their company, the people who would ultimately suffer would be the smaller businesses. Digital marketing they run could be negatively impacted if Google Analytics had to disconnect Google Ads from it, for example.

In addition, they claim it would be harder for customers to discover some companies if the business listings had to be omitted from Google Maps or results on Google Search.

Amazon has made similar claims, saying the legislation might jeopardize the company’s ability to host other businesses on their platform.

Axios quoted an anonymous aide to one Republican lawmaker who said there isn’t anything in the proposed bills that would force a company like Amazon to kick third-party companies off their selling platform.

The aide also said the legislation, in fact, would only prevent a company like Amazon from prioritizing services and products they own over the third-party sellers.

That particular legislation was supported publicly by Minnesota Democratic Senator Amy Klobuchar and Iowa Republican Senator Chuck Grassley, who are leading a group of lawmakers who favor the bill.

Axios’ story quoted the president of government affairs and public policy at Google, Mark Isakowitz, who said:

“[The antitrust proposals] would break a wide range of helpful services from leading American companies, while making those services less safe, less private and less secure.”

In addition to the Senate’s proposed antitrust bill, the Energy and Commerce Committee in the House proposed its own bill that seeks to discourage social media platforms from promoting harmful content.