The idiotic decision of the Bud-Light account managers to promote a man who says he is a “girl” is having even more devastating repercussions.
Bud Light has lost hundreds of employees at two glass bottling factories due to the recent reaction it has received for its choice to join with transgender influencer Dylan Mulvaney for a marketing engagement.
The Ardagh Group, a multinational glass producer, will lay off around 400 workers this month when it closes a factory in Wilson, North Carolina.
There are 245 workers employed at the facility in Ruston, Louisiana, which the firm is said to be closing.
Despite the lack of an official statement, internal business documents from mid-May stated factories were closing due to cratering sales Anheuser Inbev, the parent company of Bud Light.
Longtime employees at the North Carolina factory acknowledged that most products produced were bottled for Bud Light and Budweiser.
Since the Mulvaney scandal in early April, Anheuser-Busch has lost billions in market value, and as of the end of last month, new data showed that weekly sales of Bud Light had continued to tumble, plummeting by 26.8% for the week ending June 10.
Last week, Mulvaney, who says he is a girl, blasted Anheuser-Busch in a video shared on social media. He explained that he felt “uncomfortable” with the situation and needed to get it out of his system.
The bombastic attention-seeker was bewildered by how his ad was blown up, even though he begged for the attention.
As a result of the advertisement, in which Mulvaney displayed a unique can with his likeness, he experienced “more bullying and transphobia than I could have ever imagined,” he claimed.
He said it was worse for a business to hire a transgender and then throw them under the bus than just not hiring them in the first place.
In response to Mulvaney’s remark, Anheuser-Busch said that the company commits to the partnerships and programs they have forged for years with organizations across many communities, including the LGBTQ+ community.
